SEO Today: Strategies to Earn Trust, Rank High, and Stand Out

$12/mo.
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Course Information

Platform iconPlatform: Skillshare
Level iconDifficulty: All levels
Time icon1h 9m hours of content
Speed iconSelf-paced
Certificate iconCertificate: None
Instructor Image
Rand Fishkin
Founder & CEO, SparkToro
2,496 Students

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SEO Today: Strategies to Earn Trust, Rank High, and Stand Out
by Skillshare | $12/mo.

In 9 engaging video lessons, Rand combines his signature whiteboard teaching style with helpful screencast demonstration, sharing tools and tips. Inspired by marketers' most common questions, key lessons include: It's 2017. In the fast-changing world of SEO, what now drives real impact for your site

SEO Today: Strategies to Earn Trust, Rank High, and Stand Out

This course is created or produced by Rand Fishkin, Founder & CEO, SparkToro via Skillshare

Description of the course

It's 2017. In the fast-changing world of SEO, what now drives real impact for your site? Join ?Wizard of Moz? Rand Fishkin to learn how to earn trust, rank high, drive traffic, and stand out.

In 9 engaging video lessons, Rand combines his signature whiteboard teaching style with helpful screencast demonstration, sharing tools and tips. Inspired by marketers' most common questions, key lessons include:

  • Link earning strategies to help your content rank higher
  • On-page SEO optimizations to serve users first
  • The latest in search engine results pages (SERP) including rich snippets and schema markup (and why it's time to go beyond "10 blue links")
  • Best practices for mobile SEO and maximizing visibility for both mobile and desktop

Plus, the class includes an exclusive list of checklists, tools, links, and resources you can consult again and again.

This class is ideal for those with basic SEO familiarity, but all are welcome. Whether you?re working at a startup, growing your digital marketing toolkit, or simply love to learn, this class is the perfect place to discover what's now effective in SEO ? demystifying the jargon and helping you reach your ranking goals.

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This class is recommended for those with basic familiarity with SEO. Brand-new? Check out Rand Fishkin's first Skillshare class, Introduction to SEO: Tactics and Strategy for Entrepreneurs.

Syllabus of "SEO Today: Strategies to Earn Trust, Rank High, and Stand Out"

Introduction
02:17
I. Link Earning, Whiteboard
15:16
I. Link Earning, Screencast
05:56
II. On-Page Optimization, Whiteboard
13:40
II. On-Page Optimization, Screencast
03:37
III. S.E.R.P. Features, Whiteboard
06:02
III. S.E.R.P. Features, Screencast
06:59
IV. Mobile vs. Desktop, Whiteboard
09:49
IV. Mobile vs. Desktop, Screencast
03:15
Conclusion
01:45



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