Introduction to SEO: Tactics and Strategy for Entrepreneurs

$12/mo.
Course Image
  4.99
Out of 1096 reviews
Go to course
or more from Skillshare

Course Information

Platform iconPlatform: Skillshare
Level iconDifficulty: All levels
Time icon1h 30m hours of content
Speed iconSelf-paced
Certificate iconCertificate: None
Instructor Image
Rand Fishkin
Founder & CEO, SparkToro
17,858 Students

Related Courses

Introduction to SEO: Tactics and Strategy for Entrepreneurs
by Skillshare | $12/mo.

This course highlights the importance of SEO in different projects of startups, freelancers, small business owners and more. It is open to all levels and provides lessons on SEO strategy, content optimization, raising online presence of brand/business and more. At the end of the study, students are able to apply the things learned by creating a project using their own SEO strategy.

Introduction to Search Engine Optimization
by Coursera | $43/mo.

How exactly do massive search engines such as Google and Bing rank your site? And how do these engines determine which video or local content is most important for users? This course brings you the best of Search Engine Optimization (SEO) and Specialization. You

Search Engine Optimization (SEO) Specialization
by Coursera | $43/mo.

This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page ...

First Steps of SEO: Keyword Research and Website Optimization
by Skillshare | $12/mo.

Getting on top of the Google search results is what every small company wants! From my experience I noticed that a lot of companies have no ideas where to start their Search Engine Optimization (SEO). Often

SEO Today: Strategies to Earn Trust, Rank High, and Stand Out
by Skillshare | $12/mo.

In 9 engaging video lessons, Rand combines his signature whiteboard teaching style with helpful screencast demonstration, sharing tools and tips. Inspired by marketers' most common questions, key lessons include: It's 2017. In the fast-changing world of SEO, what now drives real impact for your site

Introduction to SEO: Tactics and Strategy for Entrepreneurs

This course is created or produced by Rand Fishkin, Founder & CEO, SparkToro via Skillshare

Description of the course

Join "Wizard of Moz" Rand Fishkin for a dive into the heart of SEO. This 90-minute class shares actionable insights and tactics for optimizing your content and organically raising the online presence of your business and brand.

Bite-sized, easy-to-follow lessons cover

  • crafting an SEO strategy that ?moves the needle?
  • granular fundamentals for content optimization
  • walk-through demos auditing a full site & specific posts

This class is perfect for entrepreneurs, small business owners, startups, freelancers, junior marketers, web designers, and copywriters eager to do SEO that matters! No prior experience or skills required.

How do you know this is the class for you? The best thing about SEO is that it's not different for every type of site. The fundamentals covered in this class can be applied universally.

By the end, students are all invited to work on a project that can put all their learnings into action: sharing their own SEO strategy and optimizing a piece of content based on keyword research.

Syllabus of "Introduction to SEO: Tactics and Strategy for Entrepreneurs"

Introduction
02:50
An Overview of SEO
08:05
What is SEO strategy?
07:23
How do I use analytics to measure success?
12:44
Ranking Factors
11:39
Debunking Myths and Misconceptions
08:13
Audience, Keywords, Content Strategy, and On-Page Optimization
10:42
Crawl Friendliness and External Links
06:13
Moment Lens: How can we evaluate the strategy?
04:34
A New Post: How can we make the most of SEO?
10:01



Go to course
More from Skillshare