Introduction to SEO: Tactics and Strategy for Entrepreneurs

$12/mo.
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Course Information

Platform iconPlatform: Skillshare
Level iconDifficulty: All levels
Time icon1h 30m hours of content
Speed iconSelf-paced
Certificate iconCertificate: No certificate
Instructor Image
Rand Fishkin
Founder & CEO, SparkToro
17,858 Students

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Introduction to SEO: Tactics and Strategy for Entrepreneurs

This course is created or produced by Rand Fishkin, Founder & CEO, SparkToro via Skillshare

Description of the course

Join "Wizard of Moz" Rand Fishkin for a dive into the heart of SEO. This 90-minute class shares actionable insights and tactics for optimizing your content and organically raising the online presence of your business and brand.

Bite-sized, easy-to-follow lessons cover

  • crafting an SEO strategy that ?moves the needle?
  • granular fundamentals for content optimization
  • walk-through demos auditing a full site & specific posts

This class is perfect for entrepreneurs, small business owners, startups, freelancers, junior marketers, web designers, and copywriters eager to do SEO that matters! No prior experience or skills required.

How do you know this is the class for you? The best thing about SEO is that it's not different for every type of site. The fundamentals covered in this class can be applied universally.

By the end, students are all invited to work on a project that can put all their learnings into action: sharing their own SEO strategy and optimizing a piece of content based on keyword research.

Syllabus of "Introduction to SEO: Tactics and Strategy for Entrepreneurs"

Introduction
02:50
An Overview of SEO
08:05
What is SEO strategy?
07:23
How do I use analytics to measure success?
12:44
Ranking Factors
11:39
Debunking Myths and Misconceptions
08:13
Audience, Keywords, Content Strategy, and On-Page Optimization
10:42
Crawl Friendliness and External Links
06:13
Moment Lens: How can we evaluate the strategy?
04:34
A New Post: How can we make the most of SEO?
10:01



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