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Channel Management and Retailing

IE Business School via Coursera

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LEVEL OF DIFFICULTY
Beginner Level
CERTIFICATE QUALITY
Good
STARTING DATE
Starts Jul 20
HOURS OF CONTENT
26-40h
PRICE
$43/mo.


4.3
·
363 reviews
DESCRIPTION
Understand how channel management and retailing can improve performance in your business. Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run, combining the following main areas: company profile, port..
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